Being seen to be green (again)
UK ministers are swapping gas-guzzling Jags for eco-friendly Toyotas. But is it all for show?
According to a story in today's Independent, ministers have followed the lead of Hollywood stars like Leonardo DiCaprio, Cameron Diaz and Jennifer Lopez in ditching their flash rides for the somewhat more modest but much greener Toyota Prius. By combining electric and petrol engines, the Prius produces significantly less carbon dioxide per kilometre than other similar-sized cars.
'It's excellent', effused environment minister Elliot Morley. The cars will be symbolically driven at the G8 summit at Gleneagles in July, when climate change is on the agenda. Of course, the environmental impact of the eight cars so far delivered will be infintessimally small. But since nobody actually knows whether carbon emissions will cause substantial climate change in the future, symbolism is everything.
Driving an inferior car in order to show off your environmental awareness fits in very well with a culture, and a government, which emphasises responsible restraint in all things from the consumption of junk food to the handling of the economy. The fact that the purchase of these cars is almost certainly pointless is also perfectly in keeping with a government that thrives on empty gestures.
Ministers abandon Jaguars for a green and trendy Toyota, Independent (UK), 31 May 2005
Being seen to be green, by Rob Lyons